High Definition Banking®

we are a national consulting, training and motivational speaking firm that partners with banks and credit unions to increase sales, deepen member and customer relationships, turn them into loyal advocates and maximize our clients' investment in crm software. we work primarily with credit unions and banks seeking to move beyond basic transactional product selling to build a relationship building culture and differentiated experiences. unlike most sales training firms primarily offering generic, off-the-shelf training modules, we provide consulting solutions, processes and skills training tailored to meet each client’s unique, organizational needs. barbara sanfilippo is an award-winning motivational speaker, author and consultant. bob romano is a consultant and heads up marketing and sales. both have strong sales and sales leadership experience, barbara with bank of america and bob with xerox. they have helped clients develop their sales and service culture since 1989 and now focus on helping clients transition to a relationship building culture. how we are different 1. we help you grow your business organically–we show you how to generate revenue from your biggest untapped market: members who don’t frequent your branches. 2. we absolutely improve your performance–we do this with a proven sales methodology and process that leads to measurable and sustainable results. 3. we change your staff’s mindset and behavior–people don’t change their behavior unless they have to or they want to. we inspire and motivate your staff to want to change. 4. we help turn your customers into advocates–advocates hold 14% more products, on average, than antagonistic customers and profitability of those products is 21% higher (ibm business services study). 5. we help you get a better roi on your crm software–we not only deliver top quality relationship building and sales training but also get your staff to incorporate use of your crm into their daily activities.

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